Calysto Communications Selected by Navini as Agency of Record-Full Range of Public Relations Services to Support Efforts of Broadband Wireless Access Solutions Provider
ATLANTA, June 12, 2006 /PRNewswire via COMTEX/ -- Calysto Communications, a public relations firm focused exclusively on the telecommunications, wireless and networking industries announced that Navini Networks, the leading provider of pre-mobile WiMAX solutions, has retained the agency.
Atlanta-based Calysto Communications will provide a breadth of public relations services including messaging, executive visibility, trade show support, strategic counsel and media relations designed to enhance the visibility of Navini. Calysto will apply its deep experience in the wireless industry to expand Navini's position in the market as the leading provider of portable, plug-n-play broadband wireless access solutions.
"Very few public relations agencies are well-tuned to and knowledgeable of our industry," said Sai Subramanian, Navini's Vice President of Product Management and Strategic Marketing. "Calysto is a good fit for Navini because of its relationships with our key industry targets and its clear understanding of the emerging mobile WiMax sector."
With the largest commercial deployments in the world -- over 50 commercial networks in six continents and strategic partnerships with industry leaders -- Navini is the only company that has patented smart beamforming technology with a seamless upgrade to the mobile WiMAX standard to deliver Smart WiMAX(TM).
"We are honored that Navini sees the value of Calysto's industry expertise and relationships, PR acumen and youthful energy," said Laura Borgstede, CEO, Calysto. "We welcome the opportunity to apply that value to serving Navini."
About Calysto
Founded in 1999, Calysto Communications is a full service public relations firm focused solely on the specialized needs of the telecommunications, networking, and wireless industries. Unlike general technology PR firms, Calysto leverages its deep industry knowledge and intimate relationships with market influencers to deliver Calysto clients unmatched industry mindshare, analyst coverage and media publicity. Calysto works with start-ups as well as public companies, helping them deploy new technologies, gain leadership positions and influence editorial opinion to positively affect their bottom line. For more information about Calysto Communications, please call 404-266- 2060 or visit the company's Web site at www.calysto.com.
SOURCE Calysto Communications
CONTACT: Allison Foster of Calysto Communications, Inc., +1-847-715-9522, or
afoster@calysto.com
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