RadioShack and Powered Launch Free Online Consumer Electronics Courses-Participants Will Learn About New Technology With Self-Paced Online Courses Moderated By Subject Matter Experts
FORT WORTH, Texas and AUSTIN, Texas, Oct 18, 2006 /PRNewswire-FirstCall via COMTEX/ -- RadioShack Corporation (NYSE: RSH) and Powered, Inc. today announced customers can take free online consumer electronics educational courses through http://learningcenter.radioshack.com/ .
Each course will be moderated and taught by subject matter experts from across the country, including award-winning authors, technology leaders and technology professionals. Powered, which worked with RadioShack to develop and host the course content at the new RadioShack Learning Center, is a provider of online consumer education programs for some of the world's leading brands, including HP and Sony.
The initial online courses at http://learningcenter.radioshack.com/ will have staggered start and end dates throughout October and November and feature such topics as how to choose the right computer, satellite radio, digital photography techniques, the mobile office, digital and wireless accessories, selecting the ultimate home theater, digital music, and one of the hottest subjects this fall -- how to select, set up and configure HDTV systems. Courses are completely free, but are limited on a first-come, first-served basis.
"Customers give credit to RadioShack for its knowledgeable sales associates who help them understand new technologies and select the best solutions for their individual needs," said Cara Kinzey, RadioShack's senior vice president-information technologies. "We're now bringing that distinctive world-class customer service to online shoppers as well."
Kinzey said certain subjects regarding technology can appear daunting to some customers, so allowing them to gain a measure of comfort using a self- paced online course is a convenient solution. "More people each year are using the Internet to research and educate themselves about technology topics," Kinzey said. "Our goal with the RadioShack Learning Center is to help satisfy our customers' thirst for more in-depth knowledge about new technologies and translate that into a positive in-store or online shopping experience."
"Consumer electronic products are converging now more than ever, and retailers who best educate their customers on how to make the most of new technologies are the ones who will build brand loyalty and sell more products," said Dave Ellett, chairman and CEO of Powered. "We're thrilled that RadioShack has joined innovators like HP and Sony in selecting Powered to build their brand through such innovative online consumer education programs."
Customers can learn more about course titles and curriculum by visiting http://learningcenter.radioshack.com/ . Once a customer identifies a course they wish to take, they simply enroll online to access the lessons, message board and other features. Courses will typically run for between two and four weeks and include varying numbers of lessons depending on the complexity of the topic. Once a lesson is posted, it remains accessible 24/7 until the course's end date. The course then ends approximately two weeks after the last lesson is posted.
For course descriptions, information on how to enroll and frequently asked questions, visit http://learningcenter.radioshack.com/ . Space is limited to a first-come, first-served basis.
About Powered, Inc.
Austin-based Powered, Inc. is the market and technology leader in online consumer education. Powered provides a proven way for the world's largest brands to use online education to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include Atkins, BusinessWeek, Gateway, HP, P&G, and Sony among others. For more information, visit http://www.powered.com .
About RadioShack Corporation
Fort Worth, Texas-based RadioShack Corporation (NYSE: RSH) is one of the nation's most trusted consumer electronics specialty retailers and a growing provider of a variety of retail support services. The company operates through a network of sales channels, including: nearly 6,000 company and dealer stores; more than 100 RadioShack locations in Mexico and Canada; and more than 700 wireless kiosks. RadioShack's knowledgeable and helpful sales associates deliver convenient product and service solutions within minutes of where 94 percent of all Americans either live or work. For more information on RadioShack Corporation, visit http://www.RadioShackCorporation.com. To learn more about RadioShack products and services or to purchase items online, visit http://www.RadioShack.com .
SOURCE RadioShack Corporation; Powered, Inc.
CONTACT: Charles Hodges of RadioShack Corporation, +1-817-415-3300, or
Media.Relations@RadioShack.com ; or Emily Brady of Brady Public Relations,
+1-650-692-6107, or emily@bradypr.com ; or Buck Krawczyk of Powered, Inc.,
+1-512-682-3200, ext. 262, or buck_krawczyk@powered.com
URL: http://www.radioshackcorporation.com
http://learningcenter.radioshack.com
http://www.RadioShack.com
http://www.powered.com
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