Bob Zukis serves as CEO of Bloomfire. He is a social business leader with decades of experience leading, growing and managing start-up and multi-country business services and software businesses across four continents and 20 countries. He was previously a PwC advisory partner where he worked with a global Fortune 1000 client base to help them expand into new markets and drive results with new technologies. He was responsible for business units with P&Ls up to $125 million and held president/GM level leadership and management positions including CEO and president for PwC Unifi Network KK and managing partner for Asia Pacific Global HR Solutions. He currently serves as a senior fellow with The Conference Board and is on the advisory board for UC Irvine’s Center for Digital Transformation. He is the author of SOCIAL INC.: Why Business is the Next Social Opportunity Worth Trillions.