Brant Barton is a Co-Founder of Bazaarvoice, where he held multiple executive leadership roles from the company's inception in 2005 through the IPO and two acquisitions in 2012. As first head of products, he defined the company's initial SaaS offering, Ratings & Reviews, which now influences over $100 billion in online sales annually. He also led the development of Bazaarvoice's partner ecosystem, securing strategic partnerships with the top eCommerce vendors in every major category. Most recently, as General Manager of Media Solutions, he led the company's entry into shopper media through the acquisition of Longboard Media.
Prior to Bazaarvoice, Brant led the account services team at Coremetrics, where he was responsible for the success and retention of 350+ eCommerce clients, including many of the largest multi-channel retailers in North America. In this role, he developed new approaches for analyzing eCommerce data that were productized as key components of the Coremetrics platform, which was acquired by IBM in 2010.
Brant began his career as a developer at Sapient, a top ten digital agency, and is a survivor of two dot-com start-ups. He earned a B.S. in management information systems, with minors in computer science and Japanese language, from the University of Alabama.
Bazaarvoice is one of the world's largest shopper networks connecting people, products, brands and retailers at each stage of the buying journey. For more than 2,000 clients globally, Bazaarvoice helps channel authentic, consumer-generated branded content into all the places that influence purchase decisions, giving our clients business insights so they can offer consumers more of what they want. Many of the world's largest retailers rely upon Bazaarvoice to drive more traffic to and conversion on their ecommerce sites, and the Bazaarvoice network helps brands participate directly in the retail channel to influence consumers at the point of purchase. Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, New York, Paris, San Francisco, Stockholm and Sydney.