Peter Norwood

Adometry
Tivoli

A seasoned industry executive, Mr. Norwood has played a foundational role as a senior executive in a number of early-stage technology companies. He was the first executive hired by the founders at Adometry. In his capacity as COO, he helped to recruit and build the team and the products. He continues to manage all of R&D, Operations and Client Services for Adometry. Prior to Adometry, he served as SVP of Products and Services at WholeSecurity, a company that was focused on detecting crimeware and online fraud that was acquired by Symantec in 2005. There he managed and oversaw all aspects of R&D as well as technical support and operations.

Before joining WholeSecurity, Mr. Norwood was a Venture Partner at TL Ventures in Austin, Texas, where he performed due diligence, led funding activities and sat on the Boards of Directors of several early-stage software companies. He previously served as CEO of Reliant Data Systems, a company that was acquired by Compuware. Prior to Reliant, he was VP of Development at Tivoli Systems, where he was one of the first employees and helped build the company until  its IPO and was acquired by IBM.

Prior to his career in executive management of early stage technology startups, Mr. Norwood managed software development at Tandem Computers, Austin division, and was responsible for innovative fault tolerant UNIX systems. He started his career at Bell Laboratories in New Jersey as a Member of Technical Staff. He holds an MSEE from the University of Texas at Austin and a BA from Haverford College.
 

Adometry

Online advertising analytics

Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales.

AV Investment Professionals
Entrepreneurs

Tivoli

Acquired by IBM (NYSE: IBM)