Mikael, Chief Strategy Officer and Co-Founder, is responsible for defining the positioning of Compare Metrics in the online commerce space. This includes execution on a strategic partnership and corporate development plan to maximize the company’s long term value and success. As an entrepreneur with over six years of experience, Mikael got his start as the Founder of Stanford Student Startups, a student operated incubator, where he advised and launched several companies. He brings direct retail experience from his previous work with McMaster-Carr where he managed both Sales Operations, and Marketing teams. In addition, he has extensive experience in the Financial Services industry, formerly at Morgan Stanley.
Mikael earned a BA in Economics from Stanford University and MA in Management from the Wake Forest University Schools of Business.
Compare Metrics offers Adaptive Commerce solutions that drive next generation product discovery and allow consumers to forge their own distinct path to a buying decision. The solution scales merchandising to support every consumer shopping scenario while creating new intelligence into how and why your shoppers buy. With this new found ability to understand and react to what customers really care about, retailers have seen increased shopper engagement, increased conversion, as well as improved relevancy and efficiency in demand generation and marketing strategies.