Rich Antoniello

Complex Media

Rich Antoniello joined the company as CEO in 2003 and quickly established Complex magazine into a profitable powerhouse known for delivering a sharp editorial blend of pop culture and style trends. Antoniello oversaw the company’s expansion onto the web with the launch of In 2007, Antoniello formed Complex Media, Inc., a collective of 110 sites that forms a formidable hub for one of the most hard-to-reach demographics – young males – and one primed to make purchasing decisions. Prior to joining Complex, Antoniello spent four years at National Geographic Adventure magazine, National Geographic Adventure Gorge Games in association with NBC, and Wenner Media’s Men's Journal. He began his career at Saatchi & Saatchi Worldwide where he handled media planning for Proctor & Gamble, Sauza and Paddington Brands. Antoniello is a graduate of the School of Management at SUNY's Binghamton University. In his spare time, he enjoys relaxing with a fine bottle of wine. He lives in New York City with his wife and two girls.

Complex Media

Vertical ad network

Complex Media is the premier multi-media platform for young males, featuring a network of entertainment, sports and lifestyle properties, and a flagship site,, which is the online hub of Complex magazine (launched in 2002). Complex Media sites are carefully selected and curated to maintain editorial integrity and consistency. Complex Media -- which has 65 million monthly unique visitors -- successfully engages the hard-to-reach male demographic around lifestyle content with an authentic voice that is powered by a sophisticated social platform. 

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